CV Q2/2025
Jerry Jäppinen
Jerry Jäppinen
CV Q2/2025

Jerry Jäppinen

UX and product expert

About

Data-driven work horse of product design. Down-to-earth design leader.

Inspired by product teams that get things done, building sustainable business through exceptional customer experience.

lateralnord.com/jerryjappinen

Experience
,
Expertise

UX, user research, design thinking

Product development, agile practices, architecture

Leadership, processes, ops

Contact

Current residence
Turku, Finland
Nationality
Finnish (EU)
Fluent English and Finnish, conversational German, some Swedish

Timeline

2022
Head of Design and User Research

UX leadership for B2B marketplaces europages.com and wlw.de (2–3M MAU).

  • Lead design streams across organisation of ca. 500 people: all product groups, back office, performance marketing, design systems
  • Lead user research and insights, methodology and tooling
  • Manage large team of designers and researchers, growing team size to 14
  • Change management: economic downturn, org changes, strategic shift, M&A
  • Develop people for collaboration, design quality and technical skills
  • Drive design vision and initiatives with major experience impact
  • Major redesign of europages
  • Post-acquisition collaboration with Alibaba Group
2021
Head of Design (interim)

Foundational design for a backend-as-a-service platform.

  • Setup of design workflows and tooling
  • Design-development processes
  • Collaboration with freelancers
  • Product design for BaaS workflows (deployments, databases, functions, storage)
  • Product design and usability analysis for CLI product and CLI-GUI workflows
  • Consulting on product management and agile methodologies
2018
Product Design Lead

Setup of design discipline in the product organisation. First design hire.

  • Recruitment and coaching of digital designers
  • Innovation, rapid productisation
  • Design thinking education
  • Product design for analytics, intelligent media booking and automated creation platforms
2018
Design and Product Consultant
2017
Senior UX Designer
2016
Senior UX Designer
2015
Lead Designer
Omniata, Helsinki + San Francisco
2011
Senior Designer
2010
Technical UI Artist
Digital Chocolate, Helsinki
2008
Web Designer
2006
Web and graphic design projects
Freelance

Education

2021
University of Turku
Mechanical engineering + computer science, Faculty of Technology
Currently enrolled
2014
HP
HP ATP ­Vertica Big Data Solutions V1, Certification
2007
University of Turku
Practical philosophy, Faculty of Social Sciences
Enrolled for 3 years
2007
Finnish Defence Forces
Military service

Projects

View full listing of 71 projects at lateralnord.com/jerryjappinen .

Projects

71 commercial projects during 2006–2025