Jerry Jäppinen

UX leadership for B2B marketplaces europages.com and wlw.de (2–3M MAU).

• Lead design streams across organisation of ca. 500 people: all product groups, back office, performance marketing, design systems
• Lead user research and insights, methodology and tooling
• Manage large team of designers and researchers, growing team size to 14
• Change management: economic downturn, org changes, strategic shift, M&A
• Develop people for collaboration, design quality and technical skills
• Drive design vision and initiatives with major experience impact
• Major redesign of europages
• Post-acquisition collaboration with Alibaba Group

Foundational design for a backend-as-a-service platform.

• Setup of design workflows and tooling
• Design-development processes
• Collaboration with freelancers
• Product design for BaaS workflows (deployments, databases, functions, storage)
• Product design and usability analysis for CLI product and CLI-GUI workflows
• Consulting on product management and agile methodologies

Setup of design discipline in the product organisation. First design hire.

• Recruitment and coaching of digital designers
• Innovation, rapid productisation
• Design thinking education
• Product design for analytics, intelligent media booking and automated creation platforms